Saturday, January 17, 2015

My "fluffy" reading list for 2015

In 2014 I was kind of reluctant to reading and the queue of my "to read" books has grown immensely. I could probably spend full time reading the books instead of my actual job - it still wouldn't help to clear up the queue. BTW, I keep track of my reading list at Goodreads, that's a nice website!

Why is it a "fluffy" reading list, you'd ask? Because none of the books here are technical. That's a part of my reasoning - if something is not technical, I call it "fluffy". It doesn't mean that it's a bad thing ;) So I though I'd share a few of the "fluffy" books that I'm planning to read next. Maybe someone would see that I'm planning to read a crappy book and can suggest something instead?

The book I'm currently reading is The Inmates are Running the Asylum Oh man! I wish I would have read the book 5 years ago when I just started to work at ZeroTurnaround! I could have saved so much time by now. This is a must read book for every product manager and software designer. Well written, highlights the issues with software from the usability POV.

Next on my list is Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. The author shows that in the Technology Adoption Life Cycle there is a vast chasm between the early adopters and the early majority. The challenge is to narrow this chasm and ultimately accelerate adoption across every segment. I've heard good things about the book, so I think I should give it a try. Nice cover, btw :)

How Google Works. I don't even know what to expect. The title is kind of abstract and the potential reader could assume different content depending on how the title is interpreted.

How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.

The Goal: A Process of Ongoing Improvement was suggested to my by colleagues. One of the reviewers wrote about this book:

The best process improvement novel I've seen, this classic work explains the all-important Theory of Constraints through real life examples and a surprisingly good story. Most books of this nature are exceptionally unrealistic, but this one manages to keep the reader engaged, which is key for an instructional text like this.

The Connected Company. The title is intriguing :) And good reviews also. I think it's worth reading.

Hooked: How to Build Habit-Forming Products is probably the last "fluffy" book on my immediate reading list. Again - suggested by colleagues. The title implies one very interesting topic for discussion "Why do some products capture widespread attention while others flop?"

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